"Failures do what is tension relieving. Winners do what is goal achieving."
Just a quick idea.
Wow! What a great design.
Being cool requires a delicate balance of doing something that shows you go your own way, but you do it in a way that is socially acceptable.
Being unconventional alone is not enough to be cool. In fact, designs or brands that diverge from the norm too much run the risk of being not just uncool but strongly disliked.
In the end, cool designs tend to be “appropriately” unconventional—that is, they challenge unnecessary norms, and aren’t too extreme themselves.
Know two things about an audience to make a product cool:
1. What does that audience consider normal? (The design can fit slightly outside that mold.)
2. What does that audience consider the limits of abnormality. (The design should not cross it.)